Read the solicitation as a set of instructions, not a brochure
A government solicitation is designed to communicate a purchasing requirement and the rules for competing. The most important information may be spread across the main notice, attachments, clauses, amendments, exhibits, pricing schedules, statements of work, and proposal instructions.
For federal negotiated acquisitions, FAR 15.203 says a competitive request for proposals must describe the government's requirement, anticipated contract terms and conditions, the information required in the proposal, and the evaluation factors and their relative importance.